AI Deployment Strategy
Bringing AI into a business depends on confidence and purpose.
Used well, AI transforms efficiency, creativity, and decision-making though few have a clear plan for introducing it. Managers need to understand the different strategy options and any trade-offs.
Adoption Choices
- Wait and See
Often justified by uncertainty or risk aversion.
Risk: Nowhere to learn sector-specific knowledge; competitors will be jealously guarding their own in-house AI learnings as they build their AI literacy and functionalities. - 'Bundled' AI Tools
Use existing integrations such as Microsoft Copilot or Google Workspace AI to give teams low-risk exposure.
Risk: Restricted to limited capabilities without an extra licence and other AI platforms are often superior for specific capabilities. - Adopt Third-Party Solutions
Deploy off-the-shelf platforms that sit atop models like ChatGPT or Claude.
Risk: Vendor lock-in, unclear data privacy, and possible reliance on unregulated tools. Many third-party AI offers will be time-limited options as the big platforms copy their functionalities and offer them at no extra cost. - Develop In-House Bespoke Tools and Solutions
Build proprietary systems using internal know-how and in-house data. Provides total control and long-term advantage.
Risk: None (with organisation-wide buy-in and curiousity about where using AI will deliver efficiencies). - Outsource to AI Providers
Work with external specialists to create custom AI tools or integrations.
Risk: Costly, slower to implement and a long-term dependency. - Hybrid Strategy: Controlled Experimentation
Mix several approaches and encourage learning by doing. Risk: None (with organisation-wide buy-in and curiousity about where using AI will deliver efficiencies).
Discussion
A good AI strategy is less about technology and more about organisational learning. The most successful adopters will:
- Start with low-risk, high-value pilot projects that demonstrate measurable benefits.
- Involve all staff to build confidence.
- Treat in-house AI capability as a continuing business development need and not a one-off input.
In practice the crucial ingredient is leadership that recognises AI not simply as automation, but as a once-in-a-lifetime opportunity to do things better.