The critical success factor is having accurate audience targeting. Without accurate promoted reach applied at scale, spending time or money producing content is a mostly token activity.


Without accurate promotion even great creatives typically only scratch the surface beyond an inner circle of colleagues, friends and business allies. And as counter-intuitive as it seems, this is especially true for accounts with many followers. Algorithm Research explains why this is the tough reality behind free social media.

Case Tractor spreading hay
Social:Farmers' Clients

Some of the clients we have helped


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In comparison with heritage channels and other digital, social media has the most voracious appetite for new content. New videos, new images and new ideas are the marketing drivers that engage social audiences.

Originating effective social media content for farming audiences demands an inexhaustible source of the most interesting farming videos and images. Our asset library of 38,000 recent UK farming videos and images is continuously growing. (Editing Video for Social Media shows more.)

Tracked Fendt Tractor with cultivator

'Reach is king;
content is the pawns.'

38,000 UK Farm Videos and Images [hover/tap to roll]

Social:Farmers' track record of 1100 social media promotions, purely in agriculture, is one of our unique knowledge-bases informing new client promotions. We really know what works and why.

Uniquely accurate farming

audience targeting

Ripening winter wheat with oak tree in field

Accurate farming audience targeting is difficult. Social media platforms offer deceptively simple promotion interfaces but superficial demographics of the audiences delivered by promotion.


Which is why, for seven years, we have used mathematical data analysis to perfect our farming audience targeting methodology.

Insights into our science, the 'whys and hows' of our social media marketing, can be found at Algorithm Research

Social:Farmers is the leading digital agency specialising in social media marketing for agriculture.

Social Media Promotion / All Digital Spend 2024

Digital / All Marketing Spend 2022 - 2024

85% of UK farmers use social media (source: Ofcom)

• 30% of all digital marketing spend is social media promotion

• 68% of all marketing spend will be digital in 2024

• 50%+ of digital marketing spend will be social media promotion by 2024

If you are interested in increasing the effectiveness of social media marketing we would be delighted to hear from you. 

For a no-obligation discussion, call (+44) 01743 352041 or


To contact Social:Farmers:

Social media agency specialising in agriculture